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對外經濟貿易大學――法國蘭斯高等工商管理學院

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  • 開課時間:2008年09月30日 09:00 周二 已結束
  • 結束時間:2009年08月28日 17:00 周五
  • 開課地點:北京市
  • 授課講師: 待定
  • 課程編號:39780
  • 課程分類:市場營銷
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  • 收藏 人氣:1156
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培訓受眾:

招生對象:
★ 超市巨頭如Carrefour(家樂福),沃爾瑪等零售行業的在職人員。
★ 零售、連鎖行業的中高層管理人員。
★ 具有零售、管理相關專業背景,希望進入零售領域,從事零售管理工作的人士。
★ 渴望繼續深造的本科以上學歷或大專學歷并具有豐富的相關工作經驗者。
上述人員應具有較好的英語聽說讀寫能力(通過大學英語六級或同等水平),并能適應英文授課環境。
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課程收益:

本項目旨在彌補我國零售管理領域專業教育和專業資格認證的空白,為中國零售企業提供經過科學、系統的專業學習,培養既懂技術又懂管理的高級管理人才,幫助企業更好地提高自身競爭力,抓住中國入世所帶來的機遇,在日益激烈的市場競爭中占據優勢;推動中法兩國零售管理界的溝通、交流與合作,共同促進我國零售業的健康、快速發展

培訓頒發證書:

育部認可的中外名校證書:法國蘭斯高等工商管理學院的碩士學位和對外經濟貿易大學的寫實性零售管理碩士課程班結業證書。

課程大綱:

課程設置:
本項目為法國蘭斯高等工商管理學院授予的零售管理碩士學位課程,將開設基礎專業課、核心專業課共19門,企業實習報告或個人商業創業計劃或畢業論文一篇。
基礎課程:
中方教師承擔:中國的零售管理、中國零售業法規、組織結構和人力資源管理、信息系統、供應鏈管理
法方教師承擔:全球零售業概況、零售營銷、零售戰略、財務和運營尺度、商業計劃(1)
核心課程:
中方教師承擔:團隊建設和人員管理、談判技巧與購買管理、營銷情報和數據管理、互聯網零售、小型商業組織和連鎖經營
法方教師承擔:商店氣氛與推銷、地域營銷和布局、客戶關系管理、商業計劃(2)
實習和論文(由法方教師指導):
企業實習或個人商業創業計劃或商業計劃或論文答辯
部分課程介紹:
Global Retailing Overview
Value Added Management; Evolution of Retailing; Understanding the stakes and mergers from a global point of view; Understanding the global business model of retailing

Retail Marketing
The role of Marketing in retailing; Identifying and Understanding Consumers; Information Collection and Processing in Retailing; Developing Merchandise Plans; Pricing in Retailing; Retail Image and Promotional Strategy
Financial and Operational Dimensions
Finance basics for supermarkets; Understanding finance stakes in distribution and value added development in Chinese companies
Information Systems and Supply Chain Management EDI and ECR; Database and datamining in Retailing; Supply chain management
Organisation structure and HR Management Managing Managers for performance; Motivating and training people in retailing; Retailing Organization structure
Retailing Strategy The value added strategy; Store & nonstore based retailing; Store formats and channel behavior; Building and sustaining relationships in retailing
Retailing Management in China The common problems in China, why some international big brands fail in China while not-as-professional smaller local brands prosper?
Store Atmosphere and Merchandising
Understanding the impact of store atmosphere and merchandising on customers decision making and store patronage. Students must be able to manage these variables to achieve competitive advantage in the market place
Marketing Intelligence and Database Management
Producing new data and being able to draw relevant information from existing retailing databases. The main goal of this course is to know how to handle this data and transform it into information about customers and competitors.
Small Business Organization and Franchising Franchising is one of the main forms of development in retailing nowadays. This class proposes to take a look at the specificities of the franchising system as well as other forms of small retailing.
Geo-marketing and Location There are three main factors for success in retailing: location, location and location. The main goal of this class is to understand the process of choosing store location and the new techniques based on geography introduced to help marketers in this task.
Internet Retailing After the initial euphoria and the disappointment that followed, what are the future prospects for Internet Retailing? This course takes a look at retailers that use internet and how internet is reshaping the retailing industry.
Negotiation skills and purchasing management The main goal of this course is to understand the negotiation process and purchasing management in the retailing industry.
Team building and personnel management Since nobody can be competent in everything, we have to work as a team to achieve excellence. Team building and how to manage people in retailing is the focus of this course.
Customer Relations Management
Customer relations management is the new tenet in modern retailing. Understanding that the customer is not in the store for a transaction, but for a life-long relationship (if they are satisfied) is one of the most important issues in retailing today. How to handle CRM is the main goal of this course.

培訓師介紹:

 
教師隊伍由350名教師組成,其中有62名全職教師,負責教學協調與教學開拓。全職教師都具備優秀的素質:他們都擁有雙學科高等學歷,而且具有在企業工作的經驗和在學校教學的熱情;兼職教師則都是來自各企業的主管,顧問或外校的教授以及專家,他們具有豐富的企業領導的工作經驗或本身就是某一領域的精英。通過學習他們從長期工作經驗中總結出來的管理理論,學員們畢業后很容易找到工作;并且平均起薪都高于一般水平。

本課程名稱: 對外經濟貿易大學――法國蘭斯高等工商管理學院

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